Search Engine Optimisation, more often referred to as SEO, is simply the practice of enhancing certain elements of your website specifically with the intention of increasing rankings within Google and other major search engines for the keywords and search terms relating t your website's content. But why is it such a big deal?
Search engines use what we call spiders or crawlers to sour the web and return all the information that will then be displayed in the search engines according to what people are searching for. Optimising your website basically means implementing minor things within the page that indicate to the bots what your topic matter is and what keywords might be relevant to you. It's critical not to let this hinder the human user experience of the site though.
It's worthwhile too, considering the fact that, as a society, we love to shop online. We buy everything from the Internet, from food and clothes to car insurance! The convenience and simplicity means we're spending ever more online.
In fact, in 2009 just in the UK, consumers amassed a total online shopping spend of 38 billion, predicted by Forrester Research to rise to 56 billion by 2014. That's a huge online spend, especially when you consider the fact that the UK was in the grip of a recession from which it did not officially emerge until the end of the year.
As the Internet becomes ever more impossible to ignore, businesses are switching on to the fact that simply having a website will not suffice as an Internet marketing strategy. Given the fact that so many millions of us shop online and that a high proportion of such searches for products and services start with a search engine, SEO has become an effective means of enhancing your site's visibility to the consumers specifically seeking out your products.
Search engines use what we call spiders or crawlers to sour the web and return all the information that will then be displayed in the search engines according to what people are searching for. Optimising your website basically means implementing minor things within the page that indicate to the bots what your topic matter is and what keywords might be relevant to you. It's critical not to let this hinder the human user experience of the site though.
It's worthwhile too, considering the fact that, as a society, we love to shop online. We buy everything from the Internet, from food and clothes to car insurance! The convenience and simplicity means we're spending ever more online.
In fact, in 2009 just in the UK, consumers amassed a total online shopping spend of 38 billion, predicted by Forrester Research to rise to 56 billion by 2014. That's a huge online spend, especially when you consider the fact that the UK was in the grip of a recession from which it did not officially emerge until the end of the year.
As the Internet becomes ever more impossible to ignore, businesses are switching on to the fact that simply having a website will not suffice as an Internet marketing strategy. Given the fact that so many millions of us shop online and that a high proportion of such searches for products and services start with a search engine, SEO has become an effective means of enhancing your site's visibility to the consumers specifically seeking out your products.
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